Demographics Where the Deal Already Lives
Every retail real estate decision starts with demographics. MyDealTeams wires census, income, population, and trade-area data into every location automatically — no separate subscription, no manual lookups.
Why Demographics Are Underused
Demographic data is usually outside the platform — and outside the workflow.
Separate subscriptions
Demographic providers charge per seat, so only a few people on the team actually have access.
Manual exports
Pulling demographics for a candidate site is a multi-click process every time.
Disconnected from the record
Demographics live in a PDF attached to the deal — not as queryable data.
What MyDealTeams Does
Demographics become a first-class part of every location record.
Postal-code lookups
Every location automatically gets census, income, and population data.
Trade-area data
1, 3, and 5-mile (and custom) trade-area aggregates on every site.
Comparison across sites
Compare demographic profiles between candidates in the evaluation comparison view.
Visual overlays on maps
Color-code maps by demographic variables to see patterns at a glance.
No extra subscription
Demographic data is included — every team member can use it without seat cost.
Refreshed automatically
When census data updates, your locations update too.
How Teams Use It
Trade-area qualification
Quickly filter candidate sites by population, household income, or daytime density.
Investor packets
Include up-to-date demographics in every site packet automatically.
Whitespace analysis
Find underserved markets by overlaying demographics across your portfolio.